Graduate in Fine Arts, JEAN-EMMANUEL DELUXE quickly realized that pop culture offered a wider field of investigation than a bloodless art world where being conventional is required of everyone. A specialist in pop culture, J-E Deluxe is also an author (check his Yéyé girls of 60’s French Pop published by Feral House) and an artist. Journalist for Shindig, Acid Beans, Rock and Folk, Citizen K, Transfuge, Schnock and many other magazines, he knows that one can't be both judge and jury, which is why he prefers to promote the artists he likes rather than criticize the ones he doesn't. He also runs the Martyrs du Pop label which made a name with April March, Jacques Duvall and Jay Alansky. The concept of Rouen Dreams—like the cover by BART JOHNSON—is an interior voyage: Hollywood seen from the eyes of a Frenchman who has never been there, but knows that no matter in what part of the world we live, our collective unconscious has been shaped (brainwashed?) by the "dream” factory. Musically, the album is inspired by a sort of tradition of weird Pop from Francois Werthheimer to Dashiel Hedayat… as well as seeking its roots in music ranging from the very popular Gilbert O'Sullivan to the baroque experimentations of Stevie R Moore. If you like to immerse yourself in weird popisms, in sweet and syrupy madness, we’d like to welcome you to Rouenllywood. Roll up for the mystery tour.